About 3Tentos
3Tentos is one of Brazil’s leading agribusiness companies, operating across the entire agricultural value chain — from supplying inputs to grain trading and biofuel production. With over 70 branches across key farming states like Rio Grande do Sul and Mato Grosso, the company serves thousands of rural producers with innovative solutions and a customer-first mindset. Focused on sustainability and growth, 3Tentos is investing in digital tools to optimize operations and deliver greater value to the field.
The Challenge: When Growth Demands More Than Just an ERP
In agriculture, time equals productivity — and productivity means results. As 3Tentos scaled its operations across Brazil’s vast rural landscape, the company faced a critical challenge: its traditional ERP system, while powerful, was no longer agile enough to support fast-paced commercial decision-making.
Processes like pricing agricultural inputs and approving sales proposals were slow and manual, creating friction in the sales cycle. Field consultants — the direct link between 3Tentos and the farmer — lacked the speed and autonomy needed to meet clients’ expectations on the spot.
It was clear: the company needed more than an ERP. It needed a modern, mobile-first digital solution — one that integrated seamlessly, delivered flexibility, and empowered decision-making from the ground up.
The Solution: Empowered Sales Teams, Smarter Decisions
To meet this challenge, 3Tentos partnered with TrueChange, a digital solutions provider, to build a cutting-edge application using the Mendix low-code platform. The mission: to streamline commercial operations and enhance the field consultant experience.
The new solution, co-developed by 3Tentos and TrueChange, delivered tangible, business-critical improvements:
✅ Seamless ERP Integration – enabling real-time pricing of agricultural inputs
✅ Automated Sales Proposal Workflows – reducing approval delays
✅ On-the-Go Access to Strategic Data – empowering consultants in the field
✅ User-Friendly Interface – ensuring fast adoption by the commercial team
With real-time data in hand, consultants can now make faster, smarter decisions — deepening client relationships and closing deals more efficiently.
The Results: From Efficiency to Impact
The new application had an immediate effect on sales performance:
– Faster Approvals & Higher Conversions – speeding up the sales cycle
– Eliminated Operational Bottlenecks – enhancing collaboration between sales and admin teams
– Field Consultants Empowered – with real-time insights and tools to serve customers better
– Simplified Onboarding & Scalable Development – boosting internal capabilities for future enhancements
Looking Ahead: The Digital Future of Agribusiness
Digital transformation is not a one-time project — it’s a journey. With a solid foundation built alongside TrueChange, 3Tentos continues to expand its use of the Mendix platform, developing new solutions that support consultants and elevate the rural customer experience.
By combining technology with deep industry expertise, 3Tentos is evolving its processes, scaling with intelligence, and ensuring that innovation drives sustainable growth — both today and tomorrow.
Want to accelerate decision-making, simplify your operations, and boost results in your agribusiness? Let’s connect and explore how technology can take your field performance to the next level.
